The use of humor is a proven way to get a prospect’s attention and have them smiling when you call. This very catchy series with animals in dark glasses make great selling points while winning the reader.
The humor in this campaign addresses an age-old marketing question: what kind of humor is effective in not only getting a prospect's attention but in stimulating them to action. This direct mail/online campaign meets the requirements of both good taste and catchiness. It is so memorable that when your sales calls are made, the prospect will immediately remember your company name. And that name awareness - in a competitive industry- is always a staffing companies primary marketing goal.
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